If we say “TikTok,” what pops into your head? Probably dance trends, GRWM vids, and someone shouting “run, don’t walk!” to the newest brunch spot in NYC.
And sure — TikTok did start as the home of lip-syncs and lifestyle content. But here’s what most B2B brands are still missing: TikTok has grown up. Fast.
If you’ve avoided the platform thinking it’s “not for your audience,” you’re not alone. But here’s a little déjà vu — remember how B2B brands once shrugged off Instagram? TikTok is following the same curve. And in 2025, it’s not just a place to scroll — it’s a full-blown ecosystem for B2B creators.
Especially in AI.
As the world gets increasingly obsessed with artificial intelligence, TikTok has become a go-to space for creators breaking down complex AI topics in digestible, relatable ways. These aren’t just hobbyists — they’re developers, researchers, consultants, and startup founders building real communities and trust with niche, tech-savvy audiences.
So, why should B2B marketers care?
- AI is everywhere — and these creators help you stay relevant without drowning in jargon.
- They’re building credibility in real time with engaged followers (including your future customers).
- The content moves fast — just like the industry.
- And no, it’s not just Gen Z anymore. Decision-makers are watching, too.
More than anything, these creators are open to brand partnerships — especially with companies that align with their values and audience interests.
So, still think TikTok isn’t for B2B? Check out these 10 AI creators making waves — and see what your brand could learn (or partner with) next.
10 AI-Focused TikTok Influencers on the Rise
Allie K. Miller
Allie shares snappy, short-form videos instructing businesses on how they can most effectively utilize AI in their marketing workflows, as well as industry updates on new AI tools and products. Her videos often explore the intersection of human creativity and AI-powered ventures, allowing businesses a thoughtful perspective on how they might use AI to enhance their creative output without losing their brand’s human touch.
@alliekmiller I came on here 5 years ago to teach others about AI, and that will continue to be my goal. I hope we can find ways to keep growing together. #ai #artificialintelligence #tech #chatgpt
Catherine “Cat” Goetze
There’s no denying the fact that audiences are, in general, skeptical of AI. In this vein, Cat offers a nuanced, well-rounded perspective on AI use in the business world, and through her candid, yet personable, videos, she emphasizes that businesses need to implement AI the right way. Cat is the perfect creator to follow for B2B marketers looking for an approachable entry into the world of AI, and she often does partnerships with AI and tech brands, so she’s a great person to consider for future collaboration.
@askcatgpt Pardon my French. Full list plus notes in the description —> What did I miss? Add your thoughts in the comments! 💬 1️⃣(POSITIVE) Human creators have an easier time standing out against the flood of AI slop: • The audience wants to follow and support a creator they know is human • “Human-ness” becomes a brand asset • (But how do they know the creator is human… really?) 2️⃣(NEGATIVE) Human creators will have a harder and harder time standing out: • Competing against AI slop that’s been engineered to flood the brain with dopamine • Fewer people will be creators as it’s no longer a viable way to make a living 3️⃣(NEGATIVE) The internet will fill up with AI slop and fake news will outnumber real news 10,000:1: • This is bad for society because the internet is a useful source of information • It will be harder for people to access good information • It will be impossible to know what really happened and what didn’t • As a result, communities will become more insular and distrusting of outsiders 4️⃣(POSITIVE) The negative effects of fake news will effectively go away: • Because if everyone mistrusts news on the internet, it won’t be treated as a source of any information • Fake news and real news alike will be disregarded • Positive side effect: ACTUAL fake news won’t be as easy to proliferate online 5️⃣(NEUTRAL) The internet will become pointless and certain things will gain a premium: • In-person events (I cannot prove I’m real until you see me in the flesh) • Physical media (newspapers, magazines, things that are not a screen that took time and effort to produce) • Bonafide media curators (New York Times) 6️⃣(NEUTRAL) Cognitive burn-out and nostalgia loops will take over: • People experience “epistemic fatigue” from constantly questioning what’s real • Users retreat to pre-AI nostalgia content (old YouTube, DVDs, VHS aesthetics) because it feels safer and familiar • Platforms lean into nostalgia because it lowers anxiety and sustains engagement Share your thoughtful debate in the comments! #ai #aiandsociety
Nat Choprasert
If you’re overwhelmed by the influx of AI and unsure where to even start implementing it into your brand, you’re not alone – and Nat is here to help. She aims to demystify AI technology, leveraging her background as a digital strategist to help businesses utilize AI in their brand-building efforts. Nat covers a broad range of topics in which companies can effectively use AI, such as targeted advertising, consumer data analysis, personalized marketing strategies and more, providing quick tips that businesses can implement immediately to improve their marketing efforts.
@brandnat Hitting 2 birds with 1 stone is what it feels like to not only document your processes but ALSO have the task done for you every single time after that! @Tango #trytango #tangomode #tangoai #techtok #productivityhack #aiautomation #aiagent #businessautomation #ai #artificialintelligence #aitools #brandnat #nataliechoprasert #futureailab
Mario Moreno Sears
Leaning on almost two decades of experience marketing some of the world’s biggest brands, Mario offers fresh takes and deep insights on B2B marketing strategies and ways to innovate your business using the latest AI tools. You’ll find a blend of both informative, educational videos and lifestyle content – so you can learn something new and enjoy following his home design journey all at the same time.
@followmario Want to become a viral clip #contentcreator? You need to check out @AI Video Cut 🎬🧡 – it’s an incredible tool that turns long form video into short clips! #contenttips #ai #marketing #content #viralclips #ad
Matt Paige
Matt Paige, a tech-savvy influencer and VP of marketing at Hatch AI, aims to “future-proof” your team – and he’s doing it through simple, engaging short-form TikToks that are sure to help your business stay at the forefront of AI innovation. Matt shares tips, case studies and, perhaps most helpfully, real-life examples of businesses that have successfully (and unsuccessfully) integrated AI into their workflows.
@mattpaige68 Build an AI agent with n8n in only a few minutes. Plus I explain what an AI agent actually is. n8n is a great tool for workflow automation powered by AI. Super easy to get started! #n8n #ai #aitools #aiagents #agents #aiautomation
Nate Jones
For a casual, feels like having coffee with a friend approach to AI education, Nate’s your guy. His videos are polished and well-informed, but never over-produced, an aspect that his audience truly appreciates. He mixes real-world use cases with behind-the-scenes peeks at how AI is changing everything from customer experience to internal workflows.
@nate.b.jones What is AI helping you spend more brain time on? #ai #chatgpt #learnontiktok #learn
Riley Brown
For a fun, lighthearted approach to AI content, look no further than Riley Brown. He considers himself the “number one AI educator,” and uses his enthusiasm for technology to create short, snappy educational videos on AI technology, including how it can be used in business applications. He breaks down the most intimidating aspects of AI into digestible, engaging content that even the most tech-averse marketer can appreciate.
@rileybrown.ai I’m telling you. Vibe Editing will be a massive trend for the rest of this year. Or AI agent based video editing. And yesterday I tested another type of tool other than this one, and I was blown away… AI agents will be able to learn from the data of the best video editors. So start collecting footage, the AI agents will organize it later.
Sinead Bovell
A self-proclaimed futurist, Sinead has a clear mission: to prepare people for the future of tech. While she does not speak directly to a B2B-centered audience, her content is incredibly valuable for staying updated on how AI innovation continues to impact all aspects of society. She covers everything from AI ethics and future-of-work trends to policy and education, always with an eye on what’s coming next. For B2B marketers looking to keep up with what the next generation will expect, Sinead is essential viewing.
@sineadbovell The AI job warning everyone is getting wrong
Sophie Theodorou
Sophie is everything you could want in an AI influencer – knowledgeable and expert, yet still relatable and funny. Her content is a mix of quick tutorials, thought-provoking insights, and no-fluff explainers that empower viewers to not just understand AI, but apply it. Whether she’s demoing tools or breaking down ethical implications, Sophie brings a teacher’s clarity and thoughtfulness balanced by a true creator’s flair for storytelling.
@teach2ai genuinely havent been this excited about software since december 2022 (GPT release) #ai #productivity #chatgpt #aiforwork #productivityhack #smm
ZAUEY
Zauey’s videos are a textbook example of the kind of content that a TikTok audience loves – short, conversational and informative videos that feel, to the viewer, as though you’re chatting with a friend. She combines technical tips with deep dives into how AI is evolving and transforming industries, breaking down sophisticated topics into digestible videos with that cool girl edge that makes them appealing to a broad audience. If you’re looking to better understand how AI can boost your bottom line, Zauey is a must-follow.
@zauey a deep dive into AI 2027 (still editing part 2, but will post later today!) #ai2027 #2027 #chatgpt #anthropic #claude #deepmind #techtok #agi #superintelligence #aitips
Elevate Your Brand with These Expert Creators
TikTok is quickly becoming a new frontier for B2B creators and brands alike to explore, keep a finger on the pulse of the industry, and form deep, authentic connections with their audiences. If you still haven’t made the leap into creating a TikTok presence for your brand, start here – give these creators a follow and see what you learn.
Ready to take the next step toward elevating your brand with a comprehensive B2B Influencer Marketing plan? Let us help you build a custom Blueprint to guide your program.